Privacy Policy

Your privacy is important to us. It is Hugo Korhonen's policy to respect your privacy and comply with any applicable law and regulation regarding any personal information we may collect about you, including across our website, https://www.hugokorhonen.com/, and other sites we own and operate.

Personal information is any information about you which can be used to identify you. This includes information about you as a person (such as name, address, and date of birth), your devices, payment details, and even information about how you use a website or online service.

In the event our site contains links to third-party sites and services, please be aware that those sites and services have their own privacy policies. After following a link to any third-party content, you should read their posted privacy policy information about how they collect and use personal information. This Privacy Policy does not apply to any of your activities after you leave our site.

This policy is effective as of November 15, 2024.

Last updated: November 15, 2024.

Website Hosting and Squarespace’s Data Collection

This website is hosted by Squarespace. Squarespace collects personal data when you visit this website, including:

Information about your browser, network and device
Web pages you visited prior to coming to this website
Your IP address

Squarespace needs the data to run this website, and to protect and improve its platform and services. Squarespace analyzes the data in a de-personalized form.

Information We Collect

Information we collect falls into one of two categories: “voluntarily provided” information and “automatically collected” information.

“Voluntarily provided” information refers to any information you knowingly and actively provide us when using or participating in any of our services and promotions.

“Automatically collected” information refers to any information automatically sent by your devices in the course of accessing our products and services.

Squarespace Analytics

This website collects personal data to power our site analytics, including:

Information about your browser, network, and device
Web pages you visited prior to coming to this website
Your IP address

This information may also include details about your use of this website, including:

Clicks
Internal links
Pages visited
Scrolling
Searches
Timestamps

We share this information with Squarespace, our website analytics provider, to learn about site traffic and activity.

Squarespace checkout

When you buy something on our store on this website, Squarespace will collect the following:

Your IP address
Street address, city, state, country and ZIP code
Billing information
Name
Email

ConvertKit

Your IP address will be collected when you sign up or interact with our emails. We also might collect your first name and email address when you sign up for our Newsletter.

We can see how you have interacted with our emails. For example, if you have opened an email or clicked on a link.

We might use this to personalize ads for you - if we have got your consent for that.

Personal Information

We may ask for personal information — for example, when you submit content to us or when you buy something from us or when you contact us through a form, email or any similar technology — which may include one or more of the following:

Name
Email
Phone number
Street address, city, state, country and ZIP code.
Billing information
An estimate of your income or revenue
Employment status
Personal goals
What you do for work

Zoom

By taking part in Zoom Classes hosted by us, you agree to be recorded if you happen to speak, or many other sounds, during the class.

We will have the right to sell this content, to provide it as a recording to those who missed the class, and to put it on social media.

Your handle, the name you sign up with to Zoom, might be visible in the recording.

Manychat & Google Sheets

We use Manychat for our Instagram DM automation. The details you give to us in the DMs, such as emails, will also be stored on Manychat and Google Sheets.

Through Manychat we’ll get access to personal information of yours, such as your name, and other details such as are you following our account.

This data is provided through Instagram.

Podia

We use Podia to sell our courses, coaching programs and other digital products.

We collect your email address, and name, when you make an account to our store. We also will receive your other billing details such as your billing address and business name (if provided).

Stripe handles our payments. More of that in the “Stripe” section.

TypeDream

We use TypeDream to host our landing pages. They collect:

Locations
Devices used to visit the website
Page views
And sources of traffic.

But I can’t track these to a single person. I only see data without names.

Here is TypeDream’s Privacy Policy:

Stripe

We use Stripe as our payment processor. Through them, we’ll receive the following information about you (depending on what you submit) - and it’ll also be available for Stripe:

your email
your name
your billing address
Tax location status
Tax Status and Tax ID
Your payment method

If you’re subscribed to a service, Stripe might save your billing information, including a possible Credit Card, to keep the subscriptions going.

We will not save your Credit Card information (apart from the last digits), for any other use.

We will use the billing information to provide the best experience for you - and for legal purposes, such as paying VAT.

PayPal

We use PayPal as one of our payment processors. Through them, we can receive information about you (depending on what you submit) - and it’ll also be available for PayPal:

your email

your name
your billing address
Tax location status
Tax Status and Tax ID
Your payment method

Google Forms, Jotform & Programs

We collect information about you when you apply to our programs via Google Forms and Jotform. This includes your name, email, possible phone number information on your goals, income level, what you do as work, and so on.

If you do decide to enroll into our programs, we’ll gather more information about you to help you on your goals better and personalize your experience.

We might note things said in our conversations. You can recall our conversations from our call recordings.

Fathom

We use Fathom to record some of our calls. You’ll be notified if a recording is going on. If you’ve not been provided a recording of the call, you can request to receive it from us.

We record calls for note-taking, and for improving our services.

Link

We use Link at our checkout processes. You can save your payment information for future use.

You can find Link’s own Privacy Policy here.

ScoreApp

We collect your name and email when you take a quiz of ours, or other assessment using ScoreApp.com. We’ll use this to send you a result of the Scorecard, and contact you with more ways we can help you.

But you’ll not be added to our mailing list unless you chose to do so.

We collect other information too through the questions that you’ll be able to see - and we’ll only use that to give you options on how we can help.

Senja

We use Senja to gather testimonials. We’ll collect the information you decide to give us.

It can be:

Your name
Email address
A photo of you
A video of you
Your job title
Your website address
The company you work at
The company logo
The information is stored in our systems - but also in Senja’s. This information is public as we’ll use it on our websites, social media, ads and other uses. You grant us the permission to use this when you submit a testimonial.
User-Generated Content

We consider “user-generated content” to be materials (text, image and/or video content) voluntarily supplied to us by our users for the purpose of publication on our website or re-publishing on our social media channels. All user-generated content is associated with the account or email address used to submit the materials.

Please be aware that any content you submit for the purpose of publication will be public after posting (and subsequent review or vetting process). Once published, it may be accessible to third parties not covered under this privacy policy.

Legitimate Reasons for Processing Your Personal Information

We only collect and use your personal information when we have a legitimate reason for doing so. In which instance, we only collect personal information that is reasonably necessary to provide our services to you.

Collection and Use of Information

We may collect personal information from you when you do any of the following on our website:

Enter any of our competitions, contests, sweepstakes, and surveys
Sign up to receive updates from us via email or social media channels
Sign up for a Newsletter
Buy a product or a service
Use a mobile device or web browser to access our content
Contact us via email, social media, or on any similar technologies
When you interact with our emails
When you mention us on social media

We may collect, hold, use, and disclose information for the following purposes, and personal information will not be further processed in a manner that is incompatible with these purposes:

to enable you to customize or personalize your experience of our website
to contact and communicate with you
for analytics, market research, and business development, including to operate and improve our website, associated applications, and associated social media platforms
for advertising and marketing, including to send you promotional information about our products and services and information about third parties that we consider may be of interest to you
to run competitions, sweepstakes, and/or offer additional benefits to you
to comply with our legal obligations and resolve any disputes that we may have
to attribute any content (e.g. posts and comments) you submit that we publish on our website
for security and fraud prevention, and to ensure that our sites and apps are safe, secure, and used in line with our terms of use

We may combine voluntarily provided and automatically collected personal information with general information or research data we receive from other trusted sources. For example, Our marketing and market research activities may uncover data and insights, which we may combine with information about how visitors use our site to improve our site and your experience on it.

Security of Your Personal Information

When we collect and process personal information, and while we retain this information, we will protect it within commercially acceptable means to prevent loss and theft, as well as unauthorized access, disclosure, copying, use, or modification.

Although we will do our best to protect the personal information you provide to us, we advise that no method of electronic transmission or storage is 100% secure, and no one can guarantee absolute data security.

You are responsible for selecting any password and its overall security strength, ensuring the security of your own information within the bounds of our services. For example, ensuring you do not make your personal information publicly available via our platform.

How Long We Keep Your Personal Information

We keep your personal information only for as long as we need to. This time period may depend on what we are using your information for, in accordance with this privacy policy. For example, if you have provided us with personal information such as an email address when contacting us about a specific enquiry, we may retain this information for the duration of your enquiry remaining open as well as for our own records so we may effectively address similar enquiries in future. If your personal information is no longer required for this purpose, we will delete it or make it anonymous by removing all details that identify you.

However, if necessary, we may retain your personal information for our compliance with a legal, accounting, or reporting obligation or for archiving purposes in the public interest, scientific, or historical research purposes or statistical purposes.

Children’s Privacy

We do not aim any of our products or services directly at children under the age of 16, and we do not knowingly collect personal information about children under 16.

Disclosure of Personal Information to Third Parties

We may disclose personal information to:

a parent, subsidiary, or affiliate of our company
third-party service providers for the purpose of enabling them to provide their services, including (without limitation) IT service providers, data storage, hosting and server providers, ad networks, analytics, error loggers, debt collectors, maintenance or problem-solving providers, marketing or advertising providers, professional advisors, and payment systems operators
our employees, contractors, and/or related entities
our existing or potential agents or business partners
sponsors or promoters of any competition, sweepstakes, or promotion we run
credit reporting agencies, courts, tribunals, and regulatory authorities, in the event you fail to pay for goods or services we have provided to you
courts, tribunals, regulatory authorities, and law enforcement officers, as required by law, in connection with any actual or prospective legal proceedings, or in order to establish, exercise, or defend our legal rights
third parties, including agents or sub-contractors, who assist us in providing information, products, services, or direct marketing to you
third parties to collect and process data
an entity that buys, or to which we transfer all or substantially all of our assets and business

Third parties we currently use include:

Squarespace
ConvertKit
TypeDream
Google Drive
Stripe
Zoom
Luma
Fathom
ScoreApp
Jotform
Google Forms
Googe Sheets
Paypal

International Transfers of Personal Information

The personal information we collect is stored and/or processed in Finland, and United States, or where we or our partners, affiliates, and third-party providers maintain facilities.

Hugo Korhonen stores/collects the personal information in Finland and Squarespace stores/collects in the United States.

The countries to which we store, process, or transfer your personal information may not have the same data protection laws as the country in which you initially provided the information. If we transfer your personal information to third parties in other countries: (i) we will perform those transfers in accordance with the requirements of applicable law; and (ii) we will protect the transferred personal information in accordance with this privacy policy.

Marketing emails

We may send you marketing emails, which you can unsubscribe from by clicking the link at the bottom of the email. We might collect your first name and email address that we can send emails to you and possible discounts.

Your IP address is collected when you interact with our emails.

We share your contact information with ConvertKit, our email marketing provider, so they can send these emails on our behalf. We and ConvertKit will use the data we get from you to send you Newsletters, updates on new products/programs, discounts, market or advertise our or someone else’s products/programs, or any other tips or information. We might also use the data for product development. We also use the data to send you more personalized content.

ConvertKit deploys cookies to our website. You can read more about the cookies they deploy from our Cookie Policy.

Your Rights and Controlling Your Personal Information

Your choice: By providing personal information to us, you understand we will collect, hold, use, and disclose your personal information in accordance with this privacy policy. You do not have to provide personal information to us, however, if you do not, it may affect your use of our website or the products and/or services offered on or through it.

Information from third parties: If we receive personal information about you from a third party, we will protect it as set out in this privacy policy. If you are a third party providing personal information about somebody else, you represent and warrant that you have such person’s consent to provide the personal information to us.

Marketing permission: If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by contacting us using the details below.

Access: You may request details of the personal information that we hold about you.

Correction: If you believe that any information we hold about you is inaccurate, out of date, incomplete, irrelevant, or misleading, please contact us using the details provided in this privacy policy. We will take reasonable steps to correct any information found to be inaccurate, incomplete, misleading, or out of date.

Non-discrimination: We will not discriminate against you for exercising any of your rights over your personal information. Unless your personal information is required to provide you with a particular service or offer (for example providing user support), we will not deny you goods or services and/or charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties, or provide you with a different level or quality of goods or services.

Notification of data breaches: We will comply with laws applicable to us in respect of any data breach.

Complaints: If you believe that we have breached a relevant data protection law and wish to make a complaint, please contact us using the details below and provide us with full details of the alleged breach. We will promptly investigate your complaint and respond to you, in writing, setting out the outcome of our investigation and the steps we will take to deal with your complaint. You also have the right to contact a regulatory body or data protection authority in relation to your complaint.

Unsubscribe: To unsubscribe from our email database or opt-out of communications (including marketing communications), please contact us using the details provided in this privacy policy, or opt-out using the opt-out facilities provided in the communication. We may need to request specific information from you to help us confirm your identity.

Direct marketing: You can refuse of direct marketing from us by contacting us via email you can find from “Contact Us”.

Deletion of personal data: You can tell us to remove your personal data from our registry according to Finnish law.

Fonts

This website uses font files from Google Fonts and Adobe Fonts. To properly display this site to you, servers where the font files are stored may receive personal information about you, including:

Information about your browser, network, or device
Your IP address

Use of Cookies

We use “cookies” to collect information about you and your activity across our site. A cookie is a small piece of data that our website stores on your computer, and accesses each time you visit, so we can understand how you use our site. This helps us serve you content based on preferences you have specified.

Please refer to our Cookie Policy for more information.

Business Transfers

If we or our assets are acquired, or in the unlikely event that we go out of business or enter bankruptcy, we would include data, including your personal information, among the assets transferred to any parties who acquire us. You acknowledge that such transfers may occur, and that any parties who acquire us may, to the extent permitted by applicable law, continue to use your personal information according to this policy, which they will be required to assume as it is the basis for any ownership or use rights we have over such information.

Limits of Our Policy

Our website may link to external sites that are not operated by us. Please be aware that we have no control over the content and policies of those sites, and cannot accept responsibility or liability for their respective privacy practices.

Changes to This Policy

At our discretion, we may change our privacy policy to reflect updates to our business processes, current acceptable practices, or legislative or regulatory changes. If we decide to change this privacy policy, we will post the changes here at the same link by which you are accessing this privacy policy.

If required by law, we will get your permission or give you the opportunity to opt in to or opt out of, as applicable, any new uses of your personal information.

Additional Disclosures for General Data Protection Regulation (GDPR) Compliance (EU) and for Lei Geral de Proteção de Dados Pessoais (LGPD)

Data Controller / Data Processor

The GDPR and LGPD distinguishes between organisations that process personal information for their own purposes (known as “data controllers”) and organizations that process personal information on behalf of other organizations (known as “data processors”). We, Hugo Korhonen, located at the address provided in our Contact Us section, are a Data Controller with respect to the personal information you provide to us.

Legal Bases for Processing Your Personal Information

We will only collect and use your personal information when we have a legal right to do so. In which case, we will collect and use your personal information lawfully, fairly, and in a transparent manner. If we seek your consent to process your personal information, and you are under 16 years of age, we will seek your parent or legal guardian’s consent to process your personal information for that specific purpose.

Our lawful bases depend on the services you use and how you use them. This means we only collect and use your information on the following grounds:

Consent From You

Where you give us consent to collect and use your personal information for a specific purpose. You may withdraw your consent at any time using the facilities we provide; however this will not affect any use of your information that has already taken place. You may consent to providing your name and contact details for the purpose of entering a giveaway or promotion. While you may withdraw your entry at any time, this will not affect any selection or judging that has already taken place. If you have any further enquiries about how to withdraw your consent, please feel free to enquire using the details provided in the Contact Us section of this privacy policy.

Performance of a Contract or Transaction

Where you have entered into a contract or transaction with us, or in order to take preparatory steps prior to our entering into a contract or transaction with you. For example, if you contact us with an enquiry, we may require personal information such as your name and contact details in order to respond.

Our Legitimate Interests

Where we assess it is necessary for our legitimate interests, such as for us to provide, operate, improve and communicate our services. We consider our legitimate interests to include research and development, understanding our audience, marketing and promoting our services, measures taken to operate our services efficiently, marketing analysis, and measures taken to protect our legal rights and interests.

Compliance with Law

In some cases, we may have a legal obligation to use or keep your personal information. Such cases may include (but are not limited to) court orders, criminal investigations, government requests, and regulatory obligations. If you have any further enquiries about how we retain personal information in order to comply with the law, please feel free to enquire using the details provided in the Contact Us section of this privacy policy.

International Transfers Outside of the European Economic Area (EEA)

We will ensure that any transfer of personal information from countries in the European Economic Area (EEA) to countries outside the EEA will be protected by appropriate safeguards, for example by using standard data protection clauses approved by the European Commission, or the use of binding corporate rules or other legally accepted means.

Your Rights and Controlling Your Personal Information

Restrict: You have the right to request that we restrict the processing of your personal information if (i) you are concerned about the accuracy of your personal information; (ii) you believe your personal information has been unlawfully processed; (iii) you need us to maintain the personal information solely for the purpose of a legal claim; or (iv) we are in the process of considering your objection in relation to processing on the basis of legitimate interests.

Objecting to processing: You have the right to object to processing of your personal information that is based on our legitimate interests or public interest. If this is done, we must provide compelling legitimate grounds for the processing which overrides your interests, rights, and freedoms, in order to proceed with the processing of your personal information.

Data portability: You may have the right to request a copy of the personal information we hold about you. Where possible, we will provide this information in CSV format or other easily readable machine format. You may also have the right to request that we transfer this personal information to a third party.

Deletion: You may have a right to request that we delete the personal information we hold about you at any time, and we will take reasonable steps to delete your personal information from our current records. If you ask us to delete your personal information, we will let you know how the deletion affects your use of our website or products and services. There may be exceptions to this right for specific legal reasons which, if applicable, we will set out for you in response to your request. If you terminate or delete your account, we will delete your personal information within 30 days of the deletion of your account. Please be aware that search engines and similar third parties may still retain copies of your personal information that has been made public at least once, like certain profile information and public comments, even after you have deleted the information from our services or deactivated your account.

Additional Disclosures for California Compliance (US)

Under California Civil Code Section 1798.83, if you live in California and your business relationship with us is mainly for personal, family, or household purposes, you may ask us about the information we release to other organizations for their marketing purposes.

To make such a request, please contact us using the details provided in this privacy policy with “Request for California privacy information” in the subject line. You may make this type of request once every calendar year. We will email you a list of categories of personal information we revealed to other organisations for their marketing purposes in the last calendar year, along with their names and addresses. Not all personal information shared in this way is covered by Section 1798.83 of the California Civil Code.

Do Not Track

Some browsers have a “Do Not Track” feature that lets you tell websites that you do not want to have your online activities tracked. At this time, we do not respond to browser “Do Not Track” signals.

We adhere to the standards outlined in this privacy policy, ensuring we collect and process personal information lawfully, fairly, transparently, and with legitimate, legal reasons for doing so.

Cookies and Pixels

At all times, you may decline cookies from our site if your browser permits. Most browsers allow you to activate settings on your browser to refuse the setting of all or some cookies. Accordingly, your ability to limit cookies is based only on your browser’s capabilities. Please refer to the Cookies section of this privacy policy for more information.

CCPA-permitted financial incentives

In accordance with your right to non-discrimination, we may offer you certain financial incentives permitted by the CCPA that can result in different prices, rates, or quality levels for the goods or services we provide.

Any CCPA-permitted financial incentive we offer will reasonably relate to the value of your personal information, and we will provide written terms that describe clearly the nature of such an offer. Participation in a financial incentive program requires your prior opt-in consent, which you may revoke at any time.

California Notice of Collection

In the past 12 months, we have collected the following categories of personal information enumerated in the California Consumer Privacy Act:

Internet activity, such as your interactions with our service.
Geolocation data.

For more information on information we collect, including the sources we receive information from, review the “Information We Collect” section. We collect and use these categories of personal information for the business purposes described in the “Collection and Use of Information” section, including to provide and manage our Service.

Right to Know and Delete

If you are a California resident, you have rights to delete your personal information we collected and know certain information about our data practices in the preceding 12 months. In particular, you have the right to request the following from us:

The categories of personal information we have collected about you;
The categories of sources from which the personal information was collected;
The categories of personal information about you we disclosed for a business purpose or sold;
The categories of third parties to whom the personal information was disclosed for a business purpose or sold;
The business or commercial purpose for collecting or selling the personal information; and
The specific pieces of personal information we have collected about you.

To exercise any of these rights, please contact us using the details provided in this privacy policy.

Shine the Light

If you are a California resident, in addition to the rights discussed above, you have the right to request information from us regarding the manner in which we share certain personal information as defined by California’s “Shine the Light” with third parties and affiliates for their own direct marketing purposes.

To receive this information, send us a request using the contact details provided in this privacy policy. Requests must include “California Privacy Rights Request” in the first line of the description and include your name, street address, city, state, and ZIP code.

Change log

November 15, 2024: We added information on Google Sheets.
November 1, 2024: We added information on ScoreApp.

October 8, 2024: We added information on Manychat.
September 25, 2024: We added Fathom and Jotform information.
July 17, 2024: We added information on what information we and Squarespace will collect when you buy something through this website. And - we added 1 Third Party Software we use.
May 20, 2024: We added more specificity on personal information we might ask when you send a form, or decide to take our programs, and how do we handle them and for what purposes.
23 February 2024: We added what personal information we might ask when you send a form or an application to us, as an example. This is Voluntarily provided information.
3 December 2023: We added the “Podia” section.
25 October 2023: We added more details to Stripe things we collect and added Senja testimonials.
29 September 2023: We added Link to our checkout processes
28 September 2023: Added information on TypeDream and Stripe - what we collect through them.
25 September 2023: Added Zoom and what one agrees to when shows up in a Zoom Call.
11 August 2023: Added we can see how one interacts with our emails. I.e. Opens up an email, clicks on a link etc.
8 August 2023: Changed our email marketing provider from ActiveCampaign to ConvertKit.
7 August 2023: We have added cookies back, and information what personal information we might collect from you. This includes invoice/billing information. For more info, refer to Cookies and Personal Information.
22 May 2023: We removed many not essential cookies from our website, such as tracking clicks and IP addresses of users.
2 January 2022: We removed Google Analytics from our website.
7 January 2022: Your IP address will be collected when you interact with our emails/sign up to our Newsletter and that we collect
6 January 2022: We changed that we do not aim our products or services from 18-year-olds to 16-year-olds.
1 December 2021: We added information on what information we might collect when contacting us or buying from us for example.
8 November 2021: We added information about Google Analytics.
7 November 2021: We changed our marketing email provider from Mailchimp to ActiveCampaign. We also changed what we might collect from you when subscribing to our newsletter. Check “Marketing emails” to see what has changed in more detail. We also added Google Tag Manage to our website so we made changes to what third parties we use.
6 November 2021: We put more information about the LGPD.
30 October 2021: We changed what we will send you marketing emails on. "Check “Marketing emails” to see what has changed.
26 October 2021: We won’t collect your date of birth when signing up to our Newsletter.
25 October 2021: We added to “Marketing emails” that we might collect date of birth when subscribing to our Newsletter.
5 October 2021: We added information about The Controller to the part “The controller (Rekisterinpitäjä)”.
15 September 2021: We added information about your rights regarding Direct Marketing and Personal Data deletion. We also added our Business ID and VAT number to “Contact Us”.
14 July 2021: We did changes to “Childern’s Privacy”. We changed that we do not aim our products/services, nor gather information knowingly from under 18-year-old children.
13 July 2021: Added how Mailchimp uses the data gathered through our Newsletter.
12 July 2021: Replaced Squarespace as the email provider to Mailchimp.
10 July 2021: Replaced the previous Privacy Policy thoroughly.

March 31 2021: Added a Privacy Policy

Contact Us

For any questions or concerns regarding your privacy, you may contact us using the following details:

Hugo Korhonen
support@hugokorhonen.com

Business ID: 3209873-5 VAT number: FI32098735

The controller (Rekisterijänpitäjä):

Hugo Korhonen

Suvituulenkatu 4, 70840 Kuopio

support@hugokorhonen.com